Recently, with support from Carbon Newture, Shanghai Maibao Food Co., Ltd. (“Shanghai Maibao”) conducted an organizational-level carbon inventory and obtained certification issued by the authoritative third-party agency SGS.
01. Shanghai Maibao: A reliable OEM partner for global brands like Mondelēz and ABF
Founded in 1994, Shanghai Maibao is a Sino-foreign joint venture specializing in the production and sales of biscuits and wafer rolls. Located in the Sanyang Industrial Development Zone of Jinshan, Shanghai—a key industrial park supported by the municipal government—the company operates two advanced biscuit production lines and 24 wafer roll production machines, with an annual production capacity of approximately 25,000 tons.
With the vision of becoming “the most trusted biscuit OEM in China” and the mission of “allowing brand owners to focus on brand value creation, while we ensure worry-free supply,” Maibao has served as an OEM partner for globally recognized companies such as Mondelēz (Oreo, TUC), United Biscuits (McVitie’s), Hershey’s, Fujiya, ABF (Ovaltine), ffit8, RT-Mart, Walmart, and Metro.
Core Strengths of Shanghai Maibao
Extensive Experience in Collaborating with International Brands:
Became the first strategic partner of Mondelēz China in 2022
Strategic partner for Ovaltine-branded biscuits
Strong R&D Capabilities:
Full-category biscuit product development
Comprehensive packaging design across all product types
Diversified Business Models for Production and Sales:
OEM/ODM manufacturing services
Distribution partnerships with snack retailers
Showcase of selected co-branded products by Shanghai Maibao：
02. Shanghai Maibao Embarks on Carbon Management Journey, Driving Green Transformation in the Snack Supply Chain
According to Mondelēz International’s 2024 State of Snacking Report, snack consumption is increasingly diversified. Consumer demand for health, convenience, enjoyment, and social experience is pushing brands to innovate. Notably, Gen Z and millennials are more willing to pay premium prices for snacks that meet sustainability standards, accelerating the industry's shift toward eco-friendly practices such as green production and fair trade.
Leading snack brands like Mondelēz and Ovaltine are now requiring their suppliers to decarbonize and adopt greener practices. Recognizing the importance of this shift, Shanghai Maibao has initiated its carbon management efforts starting with an organizational carbon inventory, contributing to the food industry’s sustainable development.
Mondelēz: 35% value chain emission reduction by 2030, focused on sustainable sourcing of key ingredients
Mondelēz International (Nasdaq: MDLZ), with operations in over 150 countries, owns popular brands like Oreo, Chips Ahoy!, belVita, Pacific, and Stride. It ranks #1 globally in the biscuit market and #2 in chocolate, candy, and gum.
Mondelēz has set a science-based target to reduce GHG emissions across its full value chain by 35% by 2030 (based on a 2018 baseline, validated by SBTi), and aims to achieve net-zero emissions by 2050.
Mondelēz’s Carbon Targets | Source: Mondelēz 2023 ESG Report
From 2022 to 2023, Mondelēz reported a total emissions reduction of approximately 1.34 million metric tons CO₂e (from 32.32 million to 30.98 million metric tons), representing a 4.1% decrease. Scope 3 emissions fell by about 2.2%, marking notable progress in value chain decarbonization.
In its 2022 State of Snacking Report (its 2022 sustainability report), Mondelēz emphasized sustainable sourcing of key ingredients, reducing environmental impacts, and designing recyclable packaging.
Ovaltine: Parent Company ABF Targets Net-Zero Emissions Across the Entire Value Chain by 2050
Ovaltine, a historic brand originating in Switzerland in 1904, is now part of Associated British Foods (ABF), a multinational food group. The drink is especially popular in the UK, Italy, and Switzerland.
ABF has committed to achieving net-zero greenhouse gas emissions across its entire value chain by 2050.
To support this goal, ABF requires suppliers to adhere to its environmental policies, including reducing emissions, improving energy efficiency, and utilizing renewable energy. Suppliers must also contribute to ABF’s Scope 3 emissions reduction targets by providing relevant carbon data.
Source: Ovaltine official website
The carbon neutrality ambitions of snack industry giants like Mondelēz and ABF cannot be realized without emissions reductions from upstream suppliers. By actively conducting an organizational carbon inventory, Shanghai Maibao has demonstrated its commitment to supporting the decarbonization goals of customers such as Mondelēz and ABF.
Looking ahead, as consumer demand for sustainable products continues to grow, decarbonization throughout the supply chain will become a key competitive advantage in the snack industry.
