Recently, with support from Carbon Newture, Kingwills Advanced Materials completed a product carbon footprint assessment for its flagship material, Hypak™, and received a Product Carbon Footprint Verification Statement issued by SGS. The statement provides credible, authoritative third-party evidence of the innovative material’s low-carbon performance.
This marks an important milestone in Kingwills’ journey toward sustainable carbon management. From advancing green production to making its product carbon footprint verifiable, Kingwills has embedded its commitment to sustainability throughout every stage of material innovation.
01 Green Production: Embedding Sustainability at the Source
The green value of Hypak™ begins with how it is made.
Kingwills integrates efficient energy and resource use throughout its production processes. It has established a five-pillar green production system encompassing solar power, heat recovery, water recycling, solvent circulation and waste recycling, reducing energy consumption and carbon emissions at the source while improving energy efficiency and maximizing resource circulation.
02 High-Performance Materials Enabling Sustainable Design
From manufacturing to application, outstanding material performance provides the foundation for sustainable design.
Hypak™ is a distinctive material that combines the advantages of paper, fabric and film. It brings together several seemingly contradictory properties: it is waterproof yet breathable, lightweight yet strong, and highly resistant to tearing and puncturing. It is also compatible with a wide range of printing and processing methods.
While meeting diverse application needs, its mono-material composition of 100% high-density polyethylene (HDPE) provides a sound basis for subsequent sorting and recycling.
These properties open up new creative possibilities for packaging, cultural and creative products, and bag design. Combining visual appeal with practical performance, Hypak™ is an ideal material for brands seeking to develop sustainable packaging and eco-friendly gifts.
Its verifiable SGS carbon footprint data also supports green procurement by downstream brands and helps communicate sustainability values to consumers.
From lightweight, durable creative bags to branded gifts that combine premium quality with low-carbon attributes, Hypak™ brings environmentally conscious materials into real-world consumer settings, making greener everyday choices more accessible.
03 From Regulatory Requirements and Brand Procurement to Green Consumption: The Sustainable Value of Hypak™ Is Supported by Verifiable Evidence
As sustainability requirements become increasingly integrated into brand procurement and product development, the environmental performance of materials is emerging as an important consideration alongside functionality.
This shift is particularly evident in consumer goods closely connected to everyday life.
Take packaging as an example. Requirements concerning packaging reduction, recyclability and reuse under the EU Packaging and Packaging Waste Regulation (PPWR) are being implemented. This means brands must consider material reduction and circular use from the earliest stages of packaging design.
Beyond regulatory requirements, brand procurement practices and consumer preferences are also accelerating this shift.
As brands advance product carbon footprint assessments and Scope 3 emissions management, carbon data on raw materials provided by suppliers is becoming an important reference in procurement decisions.
Consumers are also paying greater attention to the environmental impact of products. According to a survey¹, 50% of respondents in mainland China said they would purchase products that are more sustainable or have a lower climate impact.
In response to these emerging expectations, Kingwills has made its material carbon data credible and accessible. The company has uploaded the product carbon information of Hypak™ to the Green Trade Public Service Platform and obtained a carbon label and disclosure QR code. This gives downstream brands access to compliant, traceable and usable carbon data, helps consumers understand product information and make informed choices with confidence, and provides downstream brands with additional credible support when responding to international green trade rules such as the PPWR.
Hypak™—
turning one material choice into lasting value.
Kingwills—
responding to product needs through material innovation
and supporting downstream brands’ sustainability practices with credible data.
Reference:
[1] PwC, Voice of the Consumer Survey 2024: China Report
https://www.pwccn.com/zh/retail-and-consumer/voice-of-consumers-china-report-nov2024.pdf
